in the Loop

Based on
your answers to the questionnaire, you most closely resemble survey
respondents within the Connectors typology group. This does not mean
that you necessarily fit every group characteristic.

Connectors make up 7% of the American public.

Basic Description

The Connectors' collection of information technology is used for a mix
of one-to-one and one-to-many communication. They very much like how
ICTs keep them in touch with family and friends and they like how ICTs
let them work in community groups to which they belong. They are
participants in cyberspace - many blog or have their own web pages -
but not at the rate of Omnivores. They are not as sure-footed in their
dealings with ICTs as Omnivores. Connectors suspect their gadgets could
do more for them, and some need help in getting new technology to
function properly.

Defining Characteristics

Connectors combine a sense that information technology is good for
social purposes with a clear recognition that online resources are a
great way to learn new things. Their cell phones have a lot of
features, and they also try new things with technology; more than half
have watched TV programming on a device like a laptop computer or cell
phone.

Who They Are

Connectors, which make up 7% of the population, have a median age of
38, with a majority (54%) in the 30-49 age range. Ethnically, it is
mostly white (72%); 16% are Black and 12% are English-speaking
Hispanics. The typical Connector has been online for 9 years, which
suggests they were a second-wave of late 1990s adopters. Most are women
(55%) and they rate above average in educational attainment and income.

Take the quiz here.